IKEA: Black Friday (Re)sale

IKEA fought overconsumption in Denmark by demonstrating that its furniture could be reused.

Campaign video: IKEA – Black Friday (Re)sale

Selected creative: IKEA – Black Friday (Re)sale

Credits

Creative agency: Hjaltelin Stahl Copenhagen Account Executive: Søren Brix Account Manager: Carina Abildgaard Art Director: Karl Kristian Krarup Kjær Copywriter: Aske Kror / Maj Erstrup / Tim Pashen Jabali Ravn / Kenneth Kaadtmann Simon Engstrøm Ken Hermann