Fund B92/Anti Domestic Violence: Film - 'One Photo A Day In The Worst Year Of My Life' (Serbia)

Contains the film creative 'One Photo A Day In The Worst Year Of My Life' for Fund B92/Anti Domestic Violence by the agency Saatchi & Saatchi in Serbia.

One Photo a Day in the Worst Year of My Life

Agency: Saatchi & Saatchi, BelgradeExecutive Creative Director: Veljko GolubovicCreative Director: Zarko Veljkovic / Dragana PetkovicAgency Producer: Ivan ZornicDirector: Zaro Veljkovic Dragana PetkovicProducer: Ivan Zornic Uses YouTube’s popular format, in which a person takes one photo of themselves every day for a year. The 365 photos start as usual with a smiling woman in her 20’s. As the photos progress, her smile is rarer. The seasons change, her costumes and hairstyles change. Signs of violence start to appear and become more frequent. Soon they are virtually daily. And become worse and worse. At the end she holds up a handwritten sign “Pornozite mi. Ne znam da li cu docekati sutra”. (“Help me. I don’t know if I will survive till tomorrow”).

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