Country Time: Legal-ade

Country Time, the soft drink brand, promoted its lemonade mix through a social media campaign pledging to cover legal fees charged to lemonade stand sellers in the US.

Case study video: Country Time – Legal-ade

Selected creative: Country Time – Legal-ade


Creative Agency: Leo Burnett, Chicago Global Chief Creative Officer: Mark Tutssel Chief Creative Officer: Britt Nolan Creative Directors: Ryan Stotts / Pete Lefebvre Chris Serrano / Ryan Stotts Alex Fox / Pete Lefebvre Abby Allsop Kara Henry Sean Loga