California Milk Board: Film - 'Airplane' (US)

Contains the film creative 'Airplane' for California Milk Board by the agency Goodby Silverstein & Partners in the US.


Agency: Goodby Silverstein & Partners, San FranciscoCreative Director: Jeff Goodby/ Rich SilversteinCopywriter: Chuck McbrideArt Director: Todd GrantAgency Producer: Bob WendtProduction Company: Smillie Films, Venice, CADirector: Kinka UsherProducer: Dennis Hoey A pilot is given a giant chocolate-chip cookie by the stewardess. He's enjoying it but feels it cries out for milk. He spots a jug of milk on a trolley several yards behind him in the aisle of the cabin. He sends the plane into a nose-dive so that the trolley rolls his way - it's almost there when a passenger opens the toilet door and stops the trolley in its tracks. "Got milk?"

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands