Burger King: Moldy Whopper

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

Campaign video: Burger King – Moldy Whopper

Selected creative: Burger King – Moldy Whopper

Credits

Creative agency: INGO Stockholm / DAVID Miami / Publicis Bucharest Account Executive: Mia Melani Account Director: Rickard Allsterin Art Director:Ivan Montebell Eduardo Marcues / Jorg Riommi Pablo Murube Fernando Pelizzaro / Jean Zamprogno Björn Ståhl Pablo Dachefsky Pancho Cassis / Bruno Bertelli Alexander Lundvall / Åsa Eklund Stefane Rosa Simon Stefansson Carlos Torres Camilo Jimenez / Max Hultberg Magnus Ivansson Stefan Kindgren

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