Burger King: Burn That Ad

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.

Campaign video: Burger King – Burn That Ad

Selected creative: Burger King – Burn That Ad


Creative agency: DAVID São Paulo Managing Director: Sylvia Panico Creative VP: Rafael Donato Creative Director: Edgard Gianesi Copywriter: Luca Trincanato Art Directo Marlus Lau Carolina Vieira / Rafael Giorgino / Roberta Magalhães Fabiano Beraldo / Fernanda Peixoto Daniela Bombonato / Carolina Silva Marcia Mendonça / Mateus Madureira / Felipe Braga Toni Ferreira / Gustavo Nanes Mailson Dutra Lucas Patricio

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands