Bodyform/Libresse: Viva La Vulva

Bodyform/Libresse, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Campaign video: Bodyform/Libresse – Viva La Vulva

Selected creative: Bodyform/Libresse – Viva La Vulva

Credits

Creative agency: AMV BBDO London Chief Creative Officer: Paul Brazier Head of Strategy: David Edwards Executive Creative Director: Alex Grieve / Adrian Rossi Toby Allen / Jim Hilson Margaux Revol Caio Giannella / Ben Polkinghorne Sarah Hore-Lacey Sara Abaza / Tamara Klemich Mario Kerkstra / Scott Kelly / Diego de Oliveira Edwina Dennison / Nikki Gherardi / Rosie Stipic Bridget Angear

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands