Asociación Vivir / Ambato's Cantonal Human Rights Protection Council: Mother Blanket

Vivir Association, an NGO, redesigned a traditional Andean swaddling blanket in Latin America into Mother Blanket, a tool prevent undernourishment.

Campaign video: Asociación Vivir / Ambato's Cantonal Human Rights Protection Council – Mother Blanket

Credits

Creative agency: Oglivy Bogotá Art Director: Danny Marmol / Diego Benitez CCO Latam: Jessica Apellaniz Copywriter: Manuel Hoffmann / Salome Castellanos Sebas Barrera Andres Vallejo Sandra Valdes Geovanny Flores / Javier Galfré / Jorge Benitez Alejandro M Bottas Abel Menendez Juan Pablo Alvarez