Anheuser-Busch InBev: Responsible Billboard

Anheuser-Busch InBev, a beverages company, confronted the issue of drink-driving in Brazil by creating the largest responsible consumption campaign ever.

Campaign video: Anheuser-Busch InBev – Responsible Billboard

Selected creative: Anheuser-Busch InBev – Responsible Billboard

Credits

Creative agency: Africa São Paulo Agency Producers: Rodrigo Ferrari / Tais Olhiara / Juarez lima Art Director: Erico Braga CCO Sergio Gordilho Heloisa Pupim / Rafael Marques / Victoria Jaffe Pedro Bullos Yllo Pedra Juliana Leite / Monique Lopes Lima Fernanda Segura Fernando Alonso / Isabela Levy / Julia Newman

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands