RAKBANK: Memotraits

Mohit Lodha, Kevin Pinto

RAKBANK, a leading UAE bank, raised awareness of its sponsorship of FC Barcelona and related credit card product by emotionally connecting with football fans through AI.

Campaign details

Brand: RAKBANK Brand owner: RAKBANK Agency: PixelPlus Media Market: United Arab Emirates Industries: Merchandise & free gifts, Online video, Social media Media channels: Budget: Up to 500k

Executive summary

As the regional bank of FC Barcelona

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