Raffaello: Cool summer with Raffaello pralines

Raffaello, a chocolate brand, increased sales during summer in the Czech Republic and Slovakia by encouraging consumers to put the pralines in the fridge and enjoy them as a summer refreshment.

Campaign details

Advertiser: Ferrero Brand: Raffaello Agency: Momentum Czech Republic Country: Czech Republic

Background

Raffaello pralines sell well throughout the year. In this regard, the strongest periods are the autumn, once the temperature goes down

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