RAF: The ultimate weapon against advertising stereotypes

The Royal Airforce, the UK�s aerial warfare force, increased its budget by addressing gender stereotypes in advertising through a film launched in the UK that highlighted clich�s against real RAF women.

Campaign details

Brand: Royal Air Force Client: Royal Air Force Agency: Engine


Creative strategy, at its purest, is about unlocking a new pathway for a brand. A pathway that was unthinkable until then. And that, ultimately, helps the brand punch above its weight.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands