Radio Latin frequency: Bringing new life to an old lady

Juan Chasan, Orlando Riebman and Pablo Cibella

This paper assesses radio audiences in Venezuela, and argues that this often under-valued channel deserves more attention.

Radio Latin frequency: Bringing new life to an old lady

Juan Chasan, Orlando Riebman and Pablo CibellaMerlin Telecom and StatMark Group

Introduction: How to measure complex audiences considering time and cost efficiencies where no previous information is available

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