RACQ: Distracted Drivers

RACQ, the insurance company, set out to have people modify their behaviour when driving to reduce accidents and fatalities in Australia.

Executive Summary

Phone addiction whilst driving is a real problem.

And Queenslanders love their mobile phones, they love them to death.

In Queensland, it's estimated that 1 in 4 crashes are the result of driver distraction. [Source: CARRS-Q , 2018.]

RACQ took on the challenge of changing this addictive behavior, which has risen to epidemic levels, in order to save lives. It set out to have people modify their behavior to reduce accidents and fatalities.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands