The Top 50 Club Study

The Top 50 Club Study is based on a survey asking the executive creative directors of the Gunn Report's top-ranking agencies to rate a series of statements on a 5-point scale according to their perceived importance to an agency's creative success.

One of the key features in The Gunn Report each year is the Table for the 50 most awarded advertising agencies in the world. This led to the concept of “The Top 50 Club” (the term was coined by Jacques Séguéla) – thos

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