Quorn: Re-thinking planning for the coming storm: How planning can help the planet, one brand at a time

Quorn, a meat substitute product brand, launched a campaign in the UK to raise awareness of the climate crisis and tackle it before it becomes irreversible.

Campaign details

Brand: Quorn Agency: adam&eveDDB

Summary

"By 2030, the biggest impacts of climate change will be irreversible."

(The United Nations)

We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways.

But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways.