Questionnaire length, Fatigue effects and response quality: Revisited

This paper updates earlier research, before the advent of social media, into the effects of survey length, respondent fatigue and subsequent response quality.

Questionnaire length, Fatigue effects and response quality: Revisited

Pete CapeSurvey Sampling International

Introduction

At the first ESOMAR Panels Conference in 2005 the award for best paper went to Sandra Rathod and Andrea la Bruna for their paper "Questionnaire Length and Fatigue Effects". The conclusions they drew are as relevant today, if not more releva