Purpose Disruptors: Persuading the persuaders to face climate denial

Purpose Disruptors, a network of advertising insiders, launched a worldwide campaign to overcome individual, agency and industry denial in terms of climate change.

Campaign details

Brand: Purpose Disruptors Agency: Purpose Disruptors

Executive summary

Great creative strategy begins with asking the right question. But what if the 'right' question challenges the purpose of creative strategy itself?

This paper is about the Advertising industry facing up to its responsibilities on the world's most pressing problem: climate change.