Purple GRPS

Annette Nazaroff and Sheila Byfield

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall.

Purple GRPs

How quality dimensions have been built into worldwide television spot buying

Sheila Byfield MindShare WorldwideAnnette Nazaroff MindShare Asia Pacific

Introduction

It feels as if clutter and audience fragmentation are the most-often used...

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