Public Mobile: How "we" beat "me"

Public Mobile, a telecommunications company, launched a campaign in Canada to improve audience perception, increase share growth and build a more positive community model.

Campaign details

Brand: Public Mobile Agency: Cossette

Public Mobile Rebrand

How "we" beat "me"

Executive Summary

When Public Mobile launched in 2010 we were the original challenger.

A fresh voice in a stale and overpriced market.

Yet in less than a decade we went from rebel disruptor to legacy low cost supplier