Public Black Friday Truck

Public, a retailer, launched a Black Friday sale campaign in Greece that allowed customers to pick what products were on offer via its website.

Campaign overview

The campaign was launched on November 2018 in Greece.

The majority of Greek consumers believe that Black Friday (started in Greece in 2016) is an important opportunity to purchase their favourite products at low prices. However often the products on offer are not the most desired items for the consumers

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