Prothom Alo Bornomela 2014: The second language movement begins

Ummiya Rahman

This case study describes how the Bangla newspaper Prothom Alo recognised that because people were so keen to teach their children English, the indigenous language of Bangla was in danger of losing its importance.

Prothom Alo Bornomela 2014: The second language movement begins

Ummiya Rahman

Campaign details

Brand Owner: Mediastar Lead agency: Grey Advertising Bangladesh Brand: Prothom Alo Country: Bangladesh Industry: Newspapers Media: Events and experiential; Newspapers Bud Up to 500k

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