Promote Iceland: Using people power to save a country

A volcanic eruption had disrupted tourism to Iceland whilst the country was still dealing with the collapse of its banks and the impact of this calamity on its economy.

Promote Iceland: Using people power to save a country

Matt Springate The Brooklyn Brothers


On a seemingly ordinary weekday evening back in April 2010, the Eyjafjallajökull volcano unexpectedly erupted.

Black ash clouds spread across the skies of Europe and world air travel came to a standstill.

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