Promote Iceland: Using people power to save a country

Matt Springate

A volcanic eruption had disrupted tourism to Iceland whilst the country was still dealing with the collapse of its banks and the impact of this calamity on its economy.

Promote Iceland: Using people power to save a country

Matt Springate The Brooklyn Brothers

SUMMARY

On a seemingly ordinary weekday evening back in April 2010, the Eyjafjallajökull volcano unexpectedly erupted.

Black ash clouds spread across the skies of Europe and world air travel came to a standstill.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands