Promote Iceland: Inspired by Iceland

In April 2010, the Eyjafjallajökulll volcano in Iceland unexpectedly erupted. Tourism numbers to Iceland plummeted ahead of the all-important summer season.

Promote Iceland: Inspired by Iceland

Matt Springate and George Bryant The Brooklyn Brothers

This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation with kind permission of the .

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