Promote Iceland: Inspired by Iceland

In April 2010, the Eyjafjallajökulll volcano in Iceland unexpectedly erupted. Tourism numbers to Iceland plummeted ahead of the all-important summer season.

Promote Iceland: Inspired by Iceland

Matt Springate and George BryantThe Brooklyn Brothers

This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation...