Telstra: Making telecommunications marketing relevant

This articles explains how customer-centric planning can be used in digital ad campaigns to improve sales performance, using a case study from Telstra, the Australian telecommunications company.

Telstra: Making telecommunications marketing relevant

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a .