The Programmatic Primer: Social media buying platforms in the online advertising ecosystem

Ted McConnell

In this collection of articles the various elements of the online advertising ecosystem are explained.

Social media effectiveness
Data-driven targeting
Programmatic buying

The Programmatic Primer: Social media buying platforms in the online advertising ecosystem

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed...

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