Melia Hotels International: Attracting UK holiday bookers through display and FBX

This articles describes how Meliá Hotels International, the hotel chain, used digital media ads to target UK consumers with its Spanish hotels.

Hotels
Digital media effectiveness
Digital media planning & buying
Online display
United Kingdom
Data-driven targeting

Meliá Hotels International: Attracting UK holiday bookers through display and FBX

Rocket Fuel

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes...

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