Kellogg: Using measurement to improve efficiency, effectiveness and ROI

This article uses a case study from Kellogg, the food manufacturer, to demonstrate how the right measurement approach in digital advertising can drive greater efficiency and effectiveness.

Kellogg: Using measurement to improve efficiency, effectiveness and ROI

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This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a .