Driving down the cost of conversion for Advance America: Adometry and Erwin Penland

This article describes how an ad agency and an ad verification company partnered to drive down cost per conversion for Advance America, a payday loans company, and attract new customers, without increasing budget.

Driving down the cost of conversion Advance America: Adometry and Erwin Penland

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a .