Driving down the cost of conversion for Advance America: Adometry and Erwin Penland

This article describes how an ad agency and an ad verification company partnered to drive down cost per conversion for Advance America, a payday loans company, and attract new customers, without increasing budget.

Driving down the cost of conversion Advance America: Adometry and Erwin Penland

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how...