Programmatic TV meets new technology-driven TV behaviour data

Daniel Tjondronegoro

Beatgrid Media, a Dutch measurement start-up, uses a single-source approach to measure TV and video advertising exposure across screens and platforms, at the respondent level.

Preface

The future of the TV begins and ends with measurement. This paper will go through the challenges and opportunities of audience & ad effectiveness measurement in changing TV and video industry. Beatgrid's has a single-source approach to measure TV

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