Procter & Gamble: Gain by Gain

Imitating a perfume brand helped Gain, the US detergent brand, communicate the scent value of its Gain Flings product and increase sales in the US.

Campaign details

Agency: Leo Burnett Advertiser: Procter & Gamble Category: Canadian Success on the Global Stage

Section I — Case Parameters

Business Results Period (Consecutive Months): June 2016 – August 2016 Start of Advertising/Communication Effort: June 2016 June 2015 – August 2015 USA Over $5 million