Prescription medication advertising: professional discomfort and potential patient benefits - can the two be balanced?
Kerry Chamberlain and Lyn Eagle
This paper reviews current controversies surrounding direct-to-consumer (DTC) promotion of prescription drugs in an attempt to address the empirical information void and to provide a framework for sound policy deliberations by policy-makers.
Prescription
medication advertising: professional discomfortand
potential patient benefits - can the two be balanced?
Lynne Eagle
and Kerry
Chamberlain
Massey
University at Albany, Auckland, New Zealand
INTRODUCTION
DTC
prescription drug promotion involves...
