Preparing for the next black swan using data-driven simulations

Mike Menkes

This article looks at the necessity of scenario planning for businesses going forward, as COVID-19 is just the most recent ‘black swan’ event to roil businesses.

As the shockwaves of 2020 continue to reverberate, many brands are asking themselves: what could we have done differently? Did we act fast enough?  Did we use our data effectively? Did we plan for the unexpected? How do we successfully navigate

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