Predicting Macmillan’s impact on cancer patients’ quality of life

Macmillan, a charity supporting those affected by cancer, developed a simulator to predict the charity's impact on cancer patients' quality of life, thereby shaping decision making.


Macmillan commissioned Populus to understand what needs and support they should invest in to effectively improve cancer patient's quality of life. This was crucial to shape Macmillan's five-year strategy and ambition to reach and improve the lives of