Power Oil: What did you just eat?

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

Campaign details

Advertiser: Power Oil Agencies: mediaReach OMD Lagos Sectors: Food Market: Nigeria

Objectives

Despite heavy advertising spend in a well penetrated category, branded cooking oil had less than 30% market share. This was not only bad for Power Oi

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