Postbank: Saving mortgage loan

This case study describes how, in difficult market conditions, Postbank Bulgaria created an innovative new loan category that combined a housing loan and a saving product in one new product: the Saving Mortgage Loan.

Postbank: Saving mortgage loan

Petia Misheva and Greta Koleva

Campaign details

Brand owner: Eurobank Bulgaria Lead agency: Graffiti BBDO Brand: Postbank Country: Bulgaria Industry Banks, credit cards, loans Channels used: Cinema, Direct marketing, Internet - display, Internet - microsites, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Television Up to $500k

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