Police Now: Take:90 – A Lesson in Anger Management

Police Now, an initiative to get young people into policing, helped tackle violent crime in the UK by launching TAKE:90, an initiative that encouraged anger management by taking 90 seconds to calm down.

Campaign details

Brand: Police Now Client: Police Now Agency: Grey London


Helping an overstretched police force tackle violent crime on the streets of Britain. No small task.

This paper shows how planning through its quest to keep digging - into the data, the behaviour and the science - went beyond communications to create a behavioural tool that helped the police 'police' behaviour without being there, allowing officers

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