Coca-Cola Czech Republic: Winter Olympics

Coca-Cola, the soft drinks brand, used its partnership with the Winter Olympics to promote the brand in the Czech Republic by being a 24/7 brand that interacted with fans all through the night as they stayed up to watch it.

Campaign details

Advertiser: The Coca-Cola CompanyBrand: Coca-ColaAgency: McCann PragueCountry: Czech Republic

Background

Coca-Cola is one of the leading brands globally. Although it might seem improbable the truth is that it's not the leader on the Czech...

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