Unilever Cambodia: RICE

This case study describes how Unilever Cambodia used the deterministic beliefs of many rural Cambodians to showcase 10 of their brands.

Unilever Cambodia: RICE

Brand: Unilever Cambodia Agency: Havas Riverorchid Cambodia

Summary Statement

Cambodians, and rural Cambodians in particular, hold a number of beliefs engrained over millennia. As our Campaign Strategy shall show, these include two views that:-