ŠKODA x Handsome Dancer "CoinciDance" Campaign

ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

Agency: PHD Taiwan, Taiwan

The Summary Statement

ŠKODA formally entered the Taiwan market in 2015, and has gradually raised brand awareness among young males. However, overall awareness still remained at only 15% of the marketplace. ŠKODA, as a European carmaker, needed to boost brand