Land Rover China: The Virtual Land Rover Experience

This case study discusses a campaign for Land Rover, the auto brand, in China that offered people a virtual experience to test drive one of the cars.

Land Rover China: The Virtual Land Rover Experience

Agency: Wunderman Shanghai Client: Land Rover China

The summary statement

Land Rover China has always gone 'Above & Beyond' in delivering rich and unforgettable driving experiences for Chinese consumers, especially through the Never Stop Discovering (NSD) campaigns. People who have engaged with these driving experience

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