IKANO Corporation: Let Your Mood Feed You

IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Agency: PHD Media, Malaysia

The Summary Statement

In 2017, IPC underwent a major redevelopment to address issues of negative perception from shoppers. Hence, behind the relaunch we were task to raise awareness of the new brand identity to but also renew IPC's affinity and engagement with the shopper