Chevron Cambodia: Caltex Techron

Chevron, an American energy corporation, used celebrity interaction to promote its Caltex petrol brand in Cambodia.

Agency: Havas Riverorchid Cambodia

Campaign Strategy

Caltex Cambodia briefed the agency to help celebrate their 20th anniversary, marked by the launch of newly improved Caltex with Techron petrol with added Clean & Glide technology. But it was evident that this lift in technological performance alo