Alibaba/Alipay: Who Art You

This case study describes how Alipay, the popular Chinese payment service owned by Alibaba, built a mobile app game that converted a user's face into a piece of classical portraiture to showcase the brand's cutting-edge facial recognition technology.

Alibaba/Alipay: Who Art You

Brand: Alibaba/Alipay Agency: DDB China Group

The Summary Statement

"Who Art You" is a mobile app game where you need to only show your face to unveil yourself in a new, classical portrait form. Using Alipay's cutting-edge face recognition technology, the agency changed the boundaries of creativity, merging technolog

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