7-Eleven: Dreamworks KouKou

7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

Agency: Orion Social Media, Malaysia

The Summary Statement

The 7-Eleven Dreamworks KouKou was launched as part of the continuous effort in expressing our gratitude to our loyal customers and staying relevance to the current market trend and expectation as the character of the redemption were known to many. I August to 30 October 2017. This campaign was formulated with the main objective to create more brand awareness and top of mind brand positioning of 7-Eleven Malaysia and to increase footfall to 7-Eleven Malaysia stores. To further increase awareness of the campaign, a Boomerang teaser was published on YouTube and Facebook prior to the start of campaign.