Please Don’t Make Me Think About Thinking! Use of neuro-physiological indices reveal deeper insights into the emotional responses of consumer for flavour evaluation

Siew Hoong Chan and Nasrin Shafeghat

Takasago International (Singapore) collaborated with Macromill and Centan in a neuro-physiological study evaluating consumers’ flavour preferences in Indonesia.

Overview

In the product development process, testing of product tastes and likings to assess consumers' acceptance is important for food and beverage manufacturers. For flavour houses, this is no exception. Typically, testing of a product flavour among consum

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