Pizza Hut: Female gamers' new hero

Pizza Hut, a fast food chain, revived a game avatar and launched a campaign to have it incorporated into King of Glory (an online game).

Campaign details

Brand: Pizza Hut Brand owner: Yum China Entrant company: Mindshare China, Shanghai Market: China Sector: Restaurants & takeaways Media channels: Sales promotion, Social media, Word of mouth, influencers Budget: No budget

Executive summary

Pizza Hut has been a strategic partner of King of Glory, the world's number 1 mobile game with over 200 million players for more than five years. So, when King of Glory gave their community the chance to vote for one new community-created avatar to b

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