Philips: How to sell health in Eastern Europe

Electric toothbrush brand, Philips Sonicare, tackled the nation's poor dental health with an edutainment programme in Ukraine.

Campaign details

Brand: Philips Brand owner: Philips Entrant company: Carat Kyiv Idea creation: Carat Ukraine, Kyiv Media: Carat Ukraine, Kyiv / The Story Lab, Kyiv Market: Ukraine Sector: Oral health Media channels: Online video, Search marketing, Social media, Television Up to 500k

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