Brand Name: Toys': Peugeot 407 International LaunchAdvertiser: Automobiles PeugeotAgency: BETC Euro RSCGPrize: Biz Challenge silvCategory: Brand Launch
SUMMARY
The Peugeot 407 was to replace the 406 within the M2 segment (upper middle range class), a major segment of the European market. However this segment is unappealing due to its limited variety compared to the M1 segment and does not have the advantage
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